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BlogRoz Usheroff2024-05-17T07:28:00-04:00
  • What is the difference between “getting it right” and “being right?” (Part 1)

    February 28, 2026

    I read with great interest an article that appeared on LinkedIn by J.T. O’Donnell titled “Speaking Up Without Getting Fired.”

    Part of the reason for my interest, was due to the tremendous response I received regarding my November 7th blog post “Values under […]

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  • What Is Your Story?

    February 28, 2026

    I recently had the opportunity to hear Dr. Bertice Berry speak and have to tell you that her humorous, yet powerfully insightful comments left quite an impression.

    Berry who, has the sixth of seven children grew up poor in Wilmington, Delaware, defied the odds to graduate magna cum laude from Jacksionville University, receive The President’s Cup […]

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  • What is your brand really worth?

    February 28, 2026

    In the October 17th, 2013 article “If You Like a Star Athlete, Now You Can Buy a Share,” Peter Lattman and Seve Eder talk about the new Fantex trading […]

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  • Is your brand your most powerful negotiating tool? (Part 2)

    February 28, 2026

    “Without question, brand and brand image make a big difference. For the ‘trusted’ brand, the pressure to negotiate will be less – they are known for honoring their commitment and indeed their future image depends on meeting their commitment.”

    Tim Cummins, CEO IACCM

    Trust me

    In his response to […]

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  • Is your brand your most powerful negotiating tool? (Part 1)

    February 28, 2026

    Everywhere I turn these days it seems that there is always something being negotiated.

    Whether it is associated with efforts to end the closing of the government or, seeking an increase in pay and benefits, one thing is clear; a lot of people are doing a lot of talking around the proverbial negotiation table in an […]

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  • Can a brand be both enduring and relevant?

    February 28, 2026

    “In times of change, learners inherit the earth, while the learned find themselves beautifully equipped to deal with a world that no longer exists.” ― Eric Hoffer

    While yesterday’s post about the milkman and his enduring impact on American society was a wonderful stroll down memory lane, it nonetheless raised a very interesting question.  […]

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As an expert in her field, Roz Usheroff is one of the most sought after specialists that help professionals develop executive presence through communication, image and personal branding.

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